Understand the market
Conducted primary market research with 30 participants. 80% supported a direct farmer-to-customer model, providing a foundation for the platform’s customer proposition.
Hello, I’m
Vaishnavi.Mandadi.
MARKETING EXECUTIVE
I turn attention into lasting connections.
Through thoughtful campaigns, customer insight
and a people-first approach to marketing.
50+
leads nurtured / month
EMAIL MARKETINGMessages that
make a connection.
make a connection.
Strategy. Empathy. Connection.
DIGITAL MARKETING / EMAIL / CUSTOMER JOURNEYSMEET THE MARKETER
Three ways to get to know my work.01The experience02The thinking03The toolkit
Years of experience
In a fast-paced media environment
New leads per month
Generated & nurtured at Silicon India
Research participants
Primary research for Annadata Hub
Supported the concept
A direct farmer-to-customer model
01 / THE PERSON BEHIND THE CAMPAIGNS
Good marketing starts
with understanding.
I bring a people-first perspective to the entire customer journey — from that first introduction to the relationship that follows.
With 2+ years at Silicon India, I’ve worked across lead generation, email marketing, copywriting and customer acquisition. My experience connects audience insight with hands-on campaign delivery and ongoing customer relationships.
An MSc in Computing adds analytical and digital capabilities to my marketing background, helping me bring customer ideas to life.
Get the full picture01 / DISCOVER
Reach the right people
Market research, audience targeting and lead generation.
02 / ENGAGE
Create the connection
Email campaigns and copy that support engagement and conversion.
03 / NURTURE
Keep the conversation going
Customer communication, sales follow-up and retention support.
02 / EXPERIENCE THAT CONNECTS
From first contact
to lasting value.
A marketing role spanning the full customer journey.
Silicon India
Marketing Executive
RESEARCH & REACH
Find the right audience.
Conducted market and customer research to identify prospective audiences and inform campaign targeting. Generated and nurtured 50+ new customer leads per month through targeted outreach, relationship-building and follow-up.
CONTENT & CAMPAIGNS
Make every message matter.
Owned end-to-end email campaigns on Silicon India’s in-house communications platform: copywriting, layout, audience targeting and deployment. Created customer-facing copy daily and coordinated campaigns with the wider marketing team.
ACQUISITION & RETENTION
Build the relationship beyond the click.
Partnered with sales to qualify leads, manage follow-ups and progress enquiries into sales-ready prospects. Supported subscription and membership marketing, with high-volume email and phone communication throughout the customer journey.
03 / SELECTED WORK
Customer insight.
Real-world application.
2025 — 2026
MARKET RESEARCH × DIGITAL EXPERIENCE
Annadata HubFrom the ground up.
A direct-to-consumer agricultural marketplace shaped by primary research and designed around the customer.
FOCUS
Research, proposition & customer journey
CONTRIBUTION
Independent research, design & development
annadatahubRESEARCH → EXPERIENCE
concept support
THE CUSTOMER SIGNALCloser to the farmer.
Closer to the farmer.
Closer to what matters.
30 participants. One clear direction:
a direct farmer-to-customer model.
CUSTOMER JOURNEY
Discover
Order
Connect
Review
Research findings & customer journey · Annadata Hub · 2025–2026
From listening to customers to shaping the experience.
That’s where my marketing and digital skills meet.
04 / THE TOOLKIT
A marketing mindset.
A digital advantage.
The skills to understand an audience,
deliver a campaign and support the journey.
01
Marketing
- Lead generation
- Email marketing
- Copywriting
- Customer acquisition
- Subscription & membership marketing
- Campaign coordination
- Market research
02
CRM & customer journey
- Lead qualification
- Customer relationship management
- Audience targeting
- Customer communications
- Enquiry management
- Retention support
- Sales follow-up
03
Data & digital
- Excel
- Campaign reporting support
- Customer & lead data management
- In-house CRM / email platform
- Next.js
- Node.js
- MongoDB
05 / A FOUNDATION FOR WHAT’S NEXT
Always learning.
Technical depth. Marketing perspective.
JAN 2025 — MAY 2026
MSc Computing
University of Lancashire
United KingdomMAY 2022Bachelor’s Degree in Electronics
Bachelor’s Degree in Electronics
and Communication Engineering
SRM Institute of Science and Technology
India LET’S MAKE A CONNECTIONBASED IN ENGLAND, UK
Let’s make
a connection.
Looking for a customer-focused marketer?
I’d love to hear what you have in mind.